Museum of Traffic Premier - July 15th at Latitude 33

To celebrate the opening of Latitude 33, one of the most important things was to ensure that we were showcasing the local talent, artistic soul and spirit that has not only made the communities of Venice and Marina del Rey so unique but also the city of Los Angeles.

Museum of Traffic at Latitude 33, July 15th at 8:45 pm
This has historically been a community of innovators and artistic pioneers.  To exhibit this local talent pool, we have asked Museum of Traffic to transform Latitude into a work of living art.

Museum of Traffic (MoT): is a live projection mapping company that creates custom content designed for architectural surfaces. We were introduced to them via LACMA Muse. Using video projectors and state of the art AV software, optical illusions come to life, transforming buildings into immersive audiovisual environments. Museum of Traffic at Latitude 33, July 15th at 8:45 pm

We are more than excited to have them transform the surface of Latitude 33 into a work of art for our Grand Opening Premier on July 15th. The west facing surface will be transformed into a 7-story 3D art installation showcasing video and images highlighting the area lifestyle and unique building features. The show begins promptly at 8:45 PM and will be visible from the canals so the public will be able to enjoy the show as well.

Museum of Traffic at Latitude 33, July 15th at 8:45 pmThis is not only the first time in Los Angeles that a building has been used as a surface for video mapping, but will be a first time public viewing in the United States. The art form has been showcased at festivals such as Burning Man and Coachella, but this is the first time it has been utilized to transform an entire building’s surface.

We have also asked the Grilled Cheese Truck to come for the event so locals can enjoy the show while having one of LA’s favorite food trucks available as well.

Grilled Cheese truck at Latitude 33 LA

About the artists:

Eddy Vajarakitipongse: is a Los Angeles, CA native and is an accomplished sound engineer/designer/producer, video installation artist, multi-media exhibition consultant, and dog lover. He received a BFA in Fine Art Media Design from Art Center College of Design in 2002, and in 2004 co-founded Museum/ of/ Traffic.

Manwell Quiza: The Los Angeles based Manuel H. Hernandez) is a sound designer and composer of impermanent audiovisual installations and performances. Manwell Quiza studied Multi-Media Fine Arts at Art Center College of Design in Pasadena. After graduating in 2003 he co-founded Museum of Traffic (2004) for sound design, live scoring for film, multimedia performance installations and contemporary art production and consultation.